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Experience and achievements

A national consultancy challenge win, campaigns, consulting and a store of my own. Each one taught me to let the data decide.

Competitions and achievements

Jul 2026

Birmingham

Winner, Masters Consultancy Challenge

University of Birmingham, with Turner & Townsend

First place in the University of Birmingham Masters Consultancy Challenge, run with Turner & Townsend, as part of the winning team, Team Dynamite.

  • Built the financial model for a fully costed research facility proposal within a £50m budget, checking every input and assumption so the logic held up under live challenge.
  • Presented the recommendation to senior Turner & Townsend partners and fielded Q&A, translating dense analysis for a mixed audience.
  • Took first place against competing university teams on the strength of the numbers, not the slides.
  • Financial modelling
  • Excel
  • Scenario analysis
  • Stakeholder communication

Work experience

Sep 2024 to Sep 2025

Mumbai

Marketing Strategist and Creative Lead

Pastel Moments

Ran marketing, content and production end to end for a wedding-films studio, leading a team of five.

  • Led a team of 5 across social media marketing, content marketing, film editing, client handling and project delivery.
  • Owned campaign management and creative direction: pre-production planning, scriptwriting, content ideation and scheduling.
  • Lifted client inquiries by roughly 25 to 30 percent by shifting spend and content toward what the data showed was working.
  • Managed the full loop from brief to delivery to reporting, keeping quality steady across a heavy production calendar.
  • Content marketing
  • Campaign management
  • Film editing
  • Client management
  • Team lead
  • Creative direction

Jan 2022 to Sep 2025

Remote

Marketing Analyst and Content Strategist

Freelance

Three years of turning messy client data into decisions, one account at a time.

  • Analysed customer and campaign data for 20+ clients, turning behaviour and engagement patterns into plain recommendations for non-technical owners.
  • Designed and measured A/B tests that lifted conversion by 30 to 40 percent across managed accounts through sharper targeting.
  • Held a strict bar on data QA and accuracy, owning delivery end to end from brief to insight to result.
  • A/B testing
  • Google Analytics
  • Excel
  • Segmentation
  • Reporting

2022

United States market

Founder

Vera, Shopify apparel store

Built and ran a real store, so the marketing numbers had my own money behind them.

  • Ran a Shopify apparel store end to end for US customers, from sourcing and listings to ads and fulfilment.
  • Served 100+ orders at a $30 average order value, using order and customer data to guide spend.
  • Learned demand, pricing and retention from the inside, not from a case study.
  • Shopify
  • Paid social
  • Order data
  • Unit economics

Independent

Clothing brand

Brand owner

Destyle Apparels

Ran my own clothing brand. It is where marketing stopped being theory for me.

  • Positioning, content, pricing, and customers who either bought or did not.
  • Brand
  • Content
  • Pricing